What is a marketing channel strategy?

A marketing channel strategy is a plan to connect to your audience and meet customer needs through various marketing channels. Maximize the business impact of your marketing channel strategy with leading industry benchmarks and best practices. By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

What is a marketing channel & how does it work?

These functions ensure a smooth flow from product creation to consumer acquisition, enhancing the overall efficiency and effectiveness of the marketing channel. What are the most common marketing channels? The most common marketing channels encompass paid, free, digital, and traditional categories.

What are digital marketing channels?

Digital marketing channels are online platforms and methods used to promote products or services to a target audience. These encompass various channels such as search engines, social media, email, content marketing, and online advertising.